Top Media Global was established over 10 years ago by Andrew Lockwood and Steven Sun whilst Andrew as Founder & Managing Director was running PostClick – one of Australia’s first Online Ad Networks established in 2002, which was later successfully sold to Komli in June 2010.
Whilst running PostClick Andrew saw a niche in the market to provide Outsourced Ad Operations services for online publishers that wanted to run their own sales teams but still wanted to use PostClick’s expertise in handling the back-end campaign management and day-to-day trafficking.
Steven ran Ad Ops and Trafficking whilst he was with PostClick from 2003 – 2007 before he re-located back to Beijing after completing his IT Studies at UTS here in Sydney.
As such he has a wealth of Ad Operations knowledge and is proficient in a variety of different Ad Tech platforms and more than capable of skilling up on other platforms that he may be required to use.
Since that time TopMedia has worked with a variety of Publishers, Agencies, and Ad Networks, providing an outsourced Ad Ops and Trafficking service for clients both large and small.
We’re experienced, knowledgeable and trustworthy and will work with you to help you grow and nurture your business by providing you with top-level Ad Operations and Trafficking support.
We have engaged Top Media for ad ops support on an ad hoc basis for years – we know we can count on them for their professionalism, attention to detail and efficiency in getting the job done with ease and upmost integrity. Their communication and workflows are second to none.
The Topmedia team do a fantastic job of handling all of our advertising and ad-ops, globally. Stabmag.com is a fast paced and often disorganised publishing house so it’s great to have a partner that is reactive, understands our business and can help us navigate this ever changing landscape.
Founder / Author
We’ve worked with the Top Media team for close to 7 years. They are always adapting to our changing requirements. They are an integral part of our ad sales business & work in seamlessly with the team. As such I’d have no hesitation in recommending them to other publishers and agency clients.
We know that skilled Ad Ops professionals can be hard to recruit and keep with a digital business which is why we set TopMedia up to provide a fully outsourced ad operations solution that gives clients access to a skilled and knowledgeable team that they can tap into on a as needs basis and in a cost effective manner .
By providing an outsourced solution to clients we allow them to focus on the core revenue generating parts of their business whilst removing the pain and complexity of the back end Ad Ops function.
We can provide this on a casual , ad hoc basis for niche publishers or agencies that don’t require a full time resource or as seasonal or overflow cover when there is no budget or need to hire an extra full time employee . Equally too we can step in to provide holiday cover when a clients Ad Ops team member is away .
Or it maybe that for whatever reason management wishes to outsource the complete Ad Ops function and we can then fulfil that role on an ongoing basis as required. In this case we see ourselves as being an extension of a clients team and encourage clients to view us as such with dedicated email addresses and by including us in WIPS and meetings as needed.
All campaign jobs we do are tracked in TMG’s proprietary job log system for which a client login and password is provided. This means that clients can track progress in real time of campaigns to be trafficked and associated timelines and costs associated with each campaign which aids in understanding the profitability of any particular advertising campaign.